Meta for Business
We're announcing new ways for advertisers to improve their campaign performance with updates to our video ecosystem, creator content and suite of generative AI ad creative tools.
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Best Practices
How to adapt your business’ ads as the digital industry evolves
Announcements
Meta achieves brand safety milestone for Facebook with MRC accreditation
Best Practices
How to use WhatsApp to help grow your business
Announcements
Small businesses to celebrate and support this holiday season
Inspiration
Social Skills: How Brooklinen expanded their market with personalized ads
Announcements · June 17, 2025
Cannes Lions 2025: Introducing The Next Era of Generative AI for Advertisers and Agencies – Personalization at Scale
Unlock the future of advertising. Discover how generative AI is revolutionizing personalization at scale for advertisers and agencies, and transforming the industry
Agency · June 12, 2025
How WPP Media helped clients measure impact of Meta ads on search traffic
Discover how WPP Media helped their global clients measure the impact of Meta ads on search traffic results, seeing an average 25% in incremental searches across 2024 campaigns.
Announcements · June 9, 2025
Elevate Your Campaign Performance With Opportunity Score
Boost your campaigns with opportunity score in Ads Manager for top-tier optimization and performance.
Announcements · June 4, 2025
Get More From Your Conversions, Introducing New Tools to Optimize for What Your Business Values Most
Boost ad performance with Meta's expanded suite of products, including Value Optimization & Incremental Attribution.
Inspiration · June 4, 2025
New report: How to drive performance through creative optimization
A new report produced in collaboration between Meta, AppsFlyer and Dentsu Creative provides a comprehensive look into the key drivers of ad creative performance in 2025.
Interviews · June 2, 2025
Hear from successful marketers on how to drive performance with Meta ads
Hear from successful marketers on how to drive performance with Meta ads
Tips · May 28, 2025
Measurement 360: Building a ‘suite of truth’ to capture the incremental impact of advertising
Businesses that successfully capture a fuller picture of ad performance are moving from a single source of truth to a suite of trusted tools and methods. See the new report.
Announcements · May 8, 2025
IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands
Reach your target audience with our latest ad solutions: Reels trending ads, Trends in Creator Marketplace, and more.
Interviews · May 7, 2025
Performance Talks: CMO Corner with Westwing's Rik Strubel
In the latest episode of Performance Talks, Meta’s Nicola Mendelsohn sat down with Rik Strubel, Chief Marketing Officer at Westwing.
Tips · May 1, 2025
Insights from Meta's Q1 Earnings: Five Tips to Boost Performance for Businesses
Boost your business performance on Meta with five tips from our Q1 earnings insights.
Inspiration · April 23, 2025
How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation
Learn how businesses and creators are using Meta Verified to build confidence with new audiences, drive engagement, and protect their accounts from impersonation...
Tips · April 22, 2025
Meta Advantage+ explained in two minutes
Discover how Meta Advantage+ can elevate your advertising strategy with AI-powered tools and automation. Learn how to maximize your campaign performance with our latest video...
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